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Thursday, June 16, 2011

Disney World adds QR codes for smart-phone viewing of PhotoPass

QR, or Quick Response, codes are becoming more common in our everyday lives. You’ve probably seen the square black-and-white barcodes that encrypt information, such as URLs or other data, on groceries for nutritional information or even in the Orlando Sentinel for links to videos and photo galleries. The codes are designed to be scanned by smart phones, and the content is immediately available to users.

Walt Disney World has begun using this technology for its guests, too. In March, attendees at the Social Media Moms Celebration were able to easily exchange contact information by scanning the QR codes on each other’s name tags. We loved not having to dig out business cards, or even notepads, during introductions.